TruckScout24, the leading marketplace and B2B specialist for used commercial vehicles, presents itself in its new corporate design in text marker style.
With green highlights, a new font and a fresh visual language, TruckScout24 is saying goodbye to the orange-blue colour combination that is familiar to the Scout24 Group and will now rely on modern language and visual elements. The new brand design provides greater visibility, clear structures and creates orientation for both sellers and buyers. What has already proven itself on paper is now also being used digitally. The bright green highlighter marks, emphasizes and highlights everything important to the user, enabling him to navigate even faster and easier to his destination.
Innovative and focused
The previous TruckScout24 logo and the former Scout24 design originated over 20 years ago. In the meantime, TruckScout24 has developed from a pure advertising market to a digital service provider for dealers and sellers.
“With the focus on commercial vehicles, we can invest in a more targeted manner and therefore offer our customers an even better service and more demand thanks to our IT development and marketing.”, explains CEO Boris Danne. “Both offer and demand on TruckScout24 are very international. Around 50 % of the users of TruckScout24 are international buyers. This is essential for commercial vehicle dealers, as used commercial vehicles and machines are often sold across national borders.”
40 % more demand for commercial vehicle dealers
TruckScout24 already launched a completely newly developed website in May 2020. The demand for commercial vehicle dealers has been increased by 40 percent compared to the previous year and the loading process of the site was improved by an average of 0.7 seconds. Users of mobile devices spend a total of 30 percent longer on the platform and international visibility, including in Poland, Czech Republic and Hungary, has been increased by up to 50 percent.
TruckScout24 continues this positive development with optimized technology, contemporary design and new website functions.